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Ford Racing makes Pro-Detroit video submission to X-Games panel

1460 Views 1 Reply 2 Participants Last post by  STdan


Detroit, Mich., June 26, 2013 – Recently, ESPN announced Detroit, Michigan as one of four final cities still in the running as the host for X Games 2014-2016 and, with that, the Detroit bid team took the campaign to the next level releasing a campaign video that demonstrated X Games sports in the context of Detroit.

After Ford Racing received a call from the team campaigning the X Games Detroit bid, OlsbersMSE (OMSE) Team Principal Andreas Eriksson agreed to test the newly-built Ford Fiesta ST rallycross race car in Detroit for the bid team to film. Lead by Eriksson, OMSE has helped secure Ford two consecutive Global Rallycross Manufacturers' Championships and Ford Racing was thrilled to have him test the new race car in the streets of Detroit.

With locations like the parking lot of Cobo Hall, which overlooks the Detroit skyline, and the historic Detroit Train Station and Belle Isle Park, the OMSE Ford Fiesta ST rallycross race car was able to test around some of the most iconic buildings and landmarks in the city. A professional driver, closed roads and a Ford Fiesta ST rallycross race car on a random Saturday proved to be an epic day. Thanks to the X Games Detroit bid team, Ford Racing is now thrilled to release a compilation of highlights.
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That's an awesome video! I hope Ford continues with this marketing direction!
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