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A number of larger companies I've worked with offer X Plan pricing (or the other brand options if you want a lesser car) to their employees through some kind of employee deals site or something. Check with your HR rep to see if it is available to you if you don't want to do the shareholder thing. Thankfully my dad retired from Ford so I get Z plan (same as A plan but for retirees). He's offered to give some friends an X Plan, but I ended up getting them a better deal through my dealer without it.